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5 B2B Social Media Tactics Inspired by Facebook’s IPO

Now that Facebook has officially filed for their initial public offering, what does that mean for B2B marketers? Many IPOs bring a needed infusion of cash to companies, but according to their submitted...

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Preview of Twitter Advertising Platform for B2B Companies

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for...

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10 Reasons Why B2B Companies Are Failing With Social Media

Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead this...

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